Sprint Two: Data Enabled Fan Experiences

This article originally appeared on Medium, as part of the Open Music Initiative.


The OMI fellows have officially wrapped Sprint Two, capping off the Summer Lab! Sprint two was structured the same as Sprint One- 6 teams all tasked with tackling the Ideo process in 5 days. The challenge was new, though: This time it’s all about the fans.

We asked teams to first imagine that all the ventures they designed around collecting complete data in Sprint One were successful- meaning every single recording had complete ownership & attribution data. Their Sprint Two ventures should respond to this question: How can complete song data enable an enhanced fan experience?

We found ourselves asking the teams the following questions often: Could they design enhanced experiences for fans who aren’t looking for high engagement interactions? Could they design experiences that would be impossible without this complete data? Could they design a fan experience that could also inspire the artist?

Below’s a quick overview of each venture- follow the link to see their full post.

Beam allows fans to effortlessly share and connect songs based on location, and offers artists a physical totem with which to express their music.

The big question: How might we use location as a tangible extension of music creation and listening?


Aura lets fans assign 10 artistic muses, then live-mixes available stems so music changes with the listener’s movement and surroundings.

The big question: How might we allow fans to pay homage to their favorite musicians while embracing their desire for streaming behavior and derivative sounds?


INTRSTLR is a platform that analyzes song metadata to help fans discover lesser known artists, and then build a following around them.

The big question: How might we use song metadata to help fans discover and support lesser known artists?


Lucy owns a network of complete augmented reality recording studios, allowing artists to release AR recordings that fans can experience, edit, and iterate in their own living room.

The big question: How might we leverage the data capture moment to facilitate a more immersive listening experience that rivals the energy and interaction of live shows?


Wavelength is a band registry marketplace that allows fans to contribute to artists’ careers and gain access to exclusive experiences that money can’t buy.

The big question: How might we redefine the artist/fan relationship through collaboration?


Mark is wearable technology that uses music and biometric data to help you fulfill your goals- big and small.

The big question: How might we pair song metadata with the neurological effects of music to trigger aspirational listening?

Grace Nicklin