The OMI held its inaugural Technology Meeting in New York City on September 13th. The timing was apt. There’s a certain energy around the fall. Beyond it being the season when students leave summer behind and begin focusing on their studies, there’s also a general sense of activity ramping up across all sectors. Whether the fall manifests in energy in university settings or in the business sector as they move towards the all-important fourth quarter of their fiscal year, the unifying theme is a bias towards action.
It’s appropriate, therefore, that Dan Harple (see my interview with him here), opened the proceedings with the exhortation of “Deploy, deploy, deploy.”
George Howard interviews Dan Harple about his “Pentalytic Method,” derived from research he did at MIT as a Sloan Fellow and as an Entrepreneur-in-Residence. This work forms what he calls Innovation Dynamics, and is at the core of the OMI’s structure and methods.
If you've read the outcomes from the Summer Lab you must be wondering, "How the heck did music students develop those ideas so quickly?" This repost from Fast Company by IDEO partner and OMI co-founder, Michael Hendrix, sheds some insight on how.
If the projects that resulted from the first week’s sprint congealed around the “garbage in/garbage out” problem as it relates to more effectively defining and utilizing data, then this second sprint took aim at better satisfying the customers.
A summary of the kick off and the first sprint which focused on gathering clean data during the creative process of writing and recording music
Incomes for all those involved in the music-making and producing process have dropped precipitously in the last two decades. There are many reasons for this— most of which most of us in the music and media industries will likely not agree on—but one thing is clear: the infrastructure on which our business has operated for the last century is not adequate to address the new ways music is being produced and consumed today—and even more so, tomorrow.
The accelerated growth of the Internet radically changed the way everyone consumes media. It was disruptive and grew exponentially, often damaging long-held business practices. I believe that the “supply-chain” of media, and music, starts at its core, the artist. The Internet brought a pendulum effect to the supply chain, placing the artist on one extreme, and the digital distribution model at the other. The farther this pendulum swings toward the distribution model side, the less value delivered to the creative forces that drive the industry. At the root of this problem is the inability to discover, track, and manage an effective flow for music distribution and rights issues. OMI has been created to solve this thorny issue. OMI strives for a better balanced equilibrium of these economic forces.
Forty music, design and computer science students filled a glass-walled room on an early June morning at Berklee College of Music. This was a day-long audition, a chance to qualify for a three-week innovation sprint in July…