These guidelines are designed to recruit and select trainers and facilitators with experience in music creation, the media industry, emerging technologies or creative design, that are interested in working with and providing trainings to artists in order to develop their skills and mindsets. The following processes and language can be adopted and applied at the local level.


Financial compensation that is commensurate with the experience and qualifications of each of the facilitators and trainers should be budgeted and advertised. Participation in the Workshops may also be additive to the careers and status of the trainers and facilitators.


Workshop facilitators and trainers should have professional education and industry experience in the various workshop topics as well as experience giving engaging lectures and presentations to lead and inspire the artists and provide cutting edge, relevant industry education. For example, this may include advanced degrees in business, design, music law and intellectual property, and direct entrepreneurial experience. 


Trainers and facilitators who are interested in teaching and leading a session should send CV’s and a cover letter to the Workshop organizer, including examples of past trainings they have orchestrated.


Advertising methods and best practices should be adapted at the local level depending on what is most used by the target audience, and what is typically most effective. While social media was used most prevalently, other forms of communication include:

  • Local newspaper advertisements
  • Paper flyers, posters and postcards distributed in key venues such as universities, clubs, recording studios and concerts
  • Radio and television ads
  • Press releases
  • Local influencers and businesses
  • Job description posting
  • Job listing website and services

Selection Criteria

The trainers should have advanced degrees, certification and/or related experience in the specific training topics, and have experience providing engaging trainings or lectures on their area of specialty. They might also meet the following criteria:

  • Must have at least five years experience working in the music industry
  • Must be familiar with technology and its use in the music industry.

  • Must have experience providing training or educational sessions on a professional level.

Acceptance Process

Once trainers and facilitators have been selected, the organization should provide them with a contract signed by the Workshop Organizer outlining the types of training or educational sessions to be provided, the specific format and topics of the training, the numbers of hours, the specific format and topics of the training, and the agreed upon hourly rate and total payment.