Sprint 1: The Creator

Today there are literally millions of dollars waiting to be paid to artists and owners of music. Figuring out who to pay is either too burdensome, unreliable or plain old non-existent. If we could gather correct and reliable song information from creators it could kickstart a chain reaction of ownership transparency, accountability, and fair payment. But we will need to entice artists to “complete” their songs.

How might we help people “complete the song” in a way that runs parallel to- or enhances- the creative process?

Creating songs and everything that entails- from writing to tinkering to recording- is a rich and complex process. Documenting song credentials can be a departure from the creative process, and for some too boring to be worth it. It’s treated too much like data collection, and “data” doesn’t do justice to what music is about. But does it need to be that way?

 

How can we learn from devices like Spire.io who make entering and recieving data a second layer to a normal day? Or projects from firms like Design-io, that create immersive experiences that almost feel like creation?

 

Provocations

  • What if entering information made a song sound better?

  • What if data capture was involuntary, yet welcome?

  • What if data entry felt like artistic expression?


 

How might we incentivize the creation of a “complete” song by leveraging the information to provide tangible, parallel benefits?

Currently, after compiling information about a song, an artist sends that information into a proverbial ether. Sometimes, tangible benefits come back in the form of compensation, other times the “payback” is hard to trace. This valuable song information is currently not being used to connect artists to each other, or to provide any short term gain for the artist. But is there a way to make the artist feel the impact of this information more directly?

 

How can we get inspired from places like Poly-graph, that scrape streaming music data to refine the definition of “punk.” Or initiatives like Pact, where members who don’t live up to commitments pay those who do.

 

Provocations

  • What if the information connected individual artists to each other?

  • What if the data appeared as the memories of an artist? What can it reflect?

  • What if the information gave artists strength in numbers? Can genres be movements?