July 11th (& 12th), 2016

at the MIT Media Lab, Cambridge MA

Monday July 11th - Industry Download & Doubletake

8:30AM - Doors open - Arrival + Coffee

9:00AM - Opening remarks - Panos Panay (BerkleeICE), Dan Harple (Berklee Trustee), and Michael Hendrix (IDEO) 

9:20AM -     The Fan Experience - introduced by Michael Hendrix and Grace Nicklin (IDEO)

9:25AM - Meet the New Fan - Grace Nicklin

9:45AM - Responsive Environments as an Analog - Joe Paradiso (Responsive Environments Group at the MIT Media Lab)

10:05AM -     Authentication & Identity - introduced by George Howard (Berklee)

10:10AM - Panel: How Do You Capture Good Data?

moderated by George Howard (Berklee). Panelists include Roger Sacilotto (Avid), Mark Isherwood (DDEX), David Hughes (RIAA), Jim King (Corerights), Mark Eisenberg (SoundExchange), Liza Lakhoian (Music Revenue Data).

10:40AM - Short Break

11:00AM - Entrepreneur Showcase + Q&A - Jesse Grushack of UJO, and Marcus Cobb of Jammber.

11:20AM - Food Transparency as an Analog - Brent Overcash (Food + Future coLAB)

11:40AM -     The Artist Experience - introduced by Michael Hendrix

11:45AM - Panel: The Artist Experience

moderated by Michael Hendrix. Panelists include Melissa Ferrick, Alex Ebert, Arabian Prince, Ami Spischock / Fort William, Marie Lang.

12:15PM Lunch & Meet the Fellows

1:30PM -      Tracking Origin - introduced by Panos Panay

1:35PM - Interoperability & Working with Imperfect Data - Neha Narula, Director of Research at the Digital Currency Initiative, MIT Media Lab

1:55PM - Panel: How Do We Track Origin in the Era of User Generated Content? 

moderated by Vicki Nauman (CrossBorderWorks). Panelists include Michael Lorenz (Songtrust), Casey Rae (SiriusXM), Michael Lau (Round Hill Publishing), Benji Rogers (PledgeMusic), Vivien Lewit (YouTube), Kurosh Nasseri (Association for Electronic Music).

2:25PM - Entrepreneur Showcase + Q&A - Tim Luckow of Stem & Aaron Davis of Exploration

2:45PM - Short Break

3:00PM - Analog Talk - Cesar Hidalgo, Macro Connections Group at the MIT Media Lab

3:25PM -      New Platforms - introduced by Panos Panay

3:30PM - Entrepreneur Showcase + Q&A - Meg Siegal of WBUR / NPR BizLab, Leah Schwartz of Doppler Labs

3:50PM - Short Break

4:10PM - Banking & Bitcoin as an Analog - Kelly Olson, Intel

4:30PM - Panel: Exploring New Ways of Monetization

moderated by Panos Panay. Panelists include Kristen Bender (Sonos), Chris Horton (Universal Music), Matt Fenby-Taylor (SoundCloud), Howie Singer (Warner Music), Geoff Sawyer (Red Bull Media House), Max Bandier (SonyATV)

5:00PM - Closing Remarks - Panos Panay, Michael Hendrix, Grace Nicklin

5:20PM - Goodbye!

If you'd like to decompress, we plan to head to Meadhall afterwards.


Tuesday July 12th - OMI Fellows Design Thinking Initiation

9:00AM - Opening remarks

9:20AM - Music & Design

9:30AM - What Is Venture Design?

9:45AM - Generate Ideas - Learn & Do

10:20AM - Break

10:35AM - Assessing Opportunity - Learn & Do

11:10AM - Understanding People - Learn & Do

11:45AM - SaSu Lunch

12:45PM - Reflections from the Food Future coLAB

1:15PM - Digital/Physical Prototyping - Learn & Do

3:00PM - Break

3:15PM - Storytelling - Learn & Do

3:50PM - Break

4:05PM - Shareback

4:35PM - Prep for tomorrow! Find your teams, discuss hunches, Q&A

5:05PM - Closing remarks

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Our Speakers and Panelists

The Fan Experience

and special thanks to our New Fans: Tuyet, Kyle, Claire, Rajasi, Mia, and Nick

Authenticity & Identity

The Artist Experience


Origin Tracking


New Platforms for Transactions

Our Hosts

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Feeling inspired by the kickoff? Help make the Summer Lab successful - take a look at what we're looking for specifically and sign up at the bottom.

We are looking for help and engagement in the following specific ways:


"The Bat Call"


Low time investment  - 1 hour on a given afternoon (at member's choosing) from 7/14 - 7/18 and/or 7/22 - 7/26.


The internet - a video call (Skype or Google Hangouts)

What Is It?

Sometimes the design process just needs a fresh perspective to get the necessary inspiration for the next breakthrough. By signing up for a "Bat Call", you're saying you'll be there when a team of fellows needs you - whether that's for specific knowledge you or your company specializes in, a user interview for feedback, or something else.  This is a great low-time-investment way to help the Summer Lab if you can't physically be in Boston.

Inspiration Tech Talks


Low time investment  - 1 hour on one given afternoon of the following: 7/13, 7/14, 7/21, 7/22.


Ideally in person at Berklee, but a remote presentation is also an option.

What Is It?

Give a 15-30 minute presentation on a new technology or company that is changing the landscape of the music world that we may or may not have heard of. Answer questions. Drink coffee. Meet the members!  These presentations will inject the Lab with fresh ideas and mediums for prototyping over the course of the sprint.



Ask an Expert for Feedback


Medium-low time investment - 1-2 hours for any or all of the following afternoons of 7/15 and 7/19 (Sprint One), and/or the afternoons of 7/25 and 7/27 (Sprint Two) 


In person, at Berklee College of Music Summer Lab HQ in Boston.

What Is It?

"Coaching Lite."  You'll come in for early and later prototype shares by the fellows, and provide rapid feedback and critique to pointed questions the fellows have for you. We ideally need 6-18 individuals to come by the lab on any given afternoon listed above.

Although we would love help and feedback from anyone, there is a specific need for musicians on 7/15 and 7/19, as one of the sprints focuses on the artist as the user. Fellows will be looking to interview musicians to gain empathy and pinpoint opportunities specific to the experience of the artist.


When and Where?

High time investment - 2-8 hours every day in Sprint One and/or Sprint Two (7/13 - 7/19, 7/21 - 7/27)


In person, at Berklee College of Music Summer Lab HQ in Boston.

What Is It?

Coaches will be assigned to a team appropriate to their background and skillset, and will work with that team on a daily basis through the design process. We realize this is high-investment, but if you have the time and interest, please let us know!


Build With Us


Medium-Low time investment  - 4-8 hours on any of the following days: 7/14, 7/15, 7/18, 7/22, 7/25, or 7/26.


In person at Berklee

What Is It?

This one's for the makers - developers, designers, photographers, video editors, engineers, and everyone in between! Come "build to think" with the fellows. Get out the elbow grease and help the fellows bring their designs to testable reality - eg. a physical object, a "fake" software experience. Help from developers of all kinds is especially needed. The goal is speed, storytelling, and testability over perfection.


Donate or Loan Us Resources


Anytime from now until 7/28 - sooner is better!  

What Is It?

If your time is short but you'd still like to help make the Summer Lab successful, we are open to resource donation and/or borrow.  A resource could be any of the following:

- Software licenses

- Data / API access

- Tech hardware access - do you have Oculus / Vive headsets? Elite access to new AR gear? Extra cell phones? Alexis? Let us borrow them!

- Working supplies - we do have a short wishlist of supplies (mostly things like lunches and higher-fidelity prototyping tools) that would be great to be gifted.


You Help?




Please complete the form below and we will be in touch soon.

Name *
How Can You Help? *
Please refer to the above descriptions
If applicable
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