Sprint Two: Data Enabled Fan Experiences
The OMI fellows have officially wrapped Sprint Two, capping off the Summer Lab! Sprint two was structured the same as Sprint One- 6 teams all tasked with tackling the Ideo process in 5 days. The challenge was new, though: This time it’s all about the fans.
We asked teams to first imagine that all the ventures they designed around collecting complete data in Sprint One were successful- meaning every single recording had complete ownership & attribution data. Their Sprint Two ventures should respond to this question: How can complete song data enable an enhanced fan experience?
We found ourselves asking the teams the following questions often: Could they design enhanced experiences for fans who aren’t looking for high engagement interactions? Could they design experiences that would be impossible without this complete data? Could they design a fan experience that could also inspire the artist?
Below’s a quick overview of each venture- follow the link to see their full post.
Beam allows fans to effortlessly share and connect songs based on location, and offers artists a physical totem with which to express their music.
The big question: How might we use location as a tangible extension of music creation and listening?
Aura lets fans assign 10 artistic muses, then live-mixes available stems so music changes with the listener’s movement and surroundings.
The big question: How might we allow fans to pay homage to their favorite musicians while embracing their desire for streaming behavior and derivative sounds?
INTRSTLR is a platform that analyzes song metadata to help fans discover lesser known artists, and then build a following around them.
The big question: How might we use song metadata to help fans discover and support lesser known artists?
Lucy owns a network of complete augmented reality recording studios, allowing artists to release AR recordings that fans can experience, edit, and iterate in their own living room.
The big question: How might we leverage the data capture moment to facilitate a more immersive listening experience that rivals the energy and interaction of live shows?
Wavelength is a band registry marketplace that allows fans to contribute to artists’ careers and gain access to exclusive experiences that money can’t buy.
The big question: How might we redefine the artist/fan relationship through collaboration?
Mark is wearable technology that uses music and biometric data to help you fulfill your goals- big and small.
The big question: How might we pair song metadata with the neurological effects of music to trigger aspirational listening?