artist workshop toolkit

 

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Based on the experience of Berklee’s Open Music Initiative Summer Lab Workshop in partnership with Inter-American Development Bank and IDEO, this Toolkit is designed to provide an overview, resources, best practices and design principles for creating a Music Tech Workshop. 

Use the links below to navigate through the Toolkit. 

PROGRAM DESCRIPTION

Identification and selection of participants, facilitators and sponsors

Ideal conditions and criteria for successful Workshop design and implementation

Training materials, slides and presentation notes

Recommended readings and additional resources

 


program description

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WHAT?

The Open Music Summer Lab ran in 2017, in partnership with Inter-American Development Bank and IDEO. The Lab set out to explore the edges of derivative musical works, answering, “How might these advances lead to new consumer experiences, and new ways of monetization for creators?”  

WHY?

Aligned with the OMI Mission, the Summer Lab explored potential uses of our open-source API for the uniform identification of music rights holders and creators. The teams were charged with demonstrating new music experiences using blockchain registration, sharing use cases and making recommendations for additional features to the Open Music Initiative API based on their experience.


How?

Using IDEO’s human-centered design thinking methods to rapidly prototype and get user feedback on possible solutions, the combined teams of technologists and artists created opportunities for unexpected ideas and products. The Lab focused on concepts that are relevant in the current state of music creation and consumption that includes mashups, remixes, and music created by artificial intelligence, as well as enjoying music in new markets, such as social media and virtual reality.

WHO?

The objective of the Music Technology Workshop is to allow participants of a local creative economy, such as artists, technologists, entrepreneurs, investors, influencers and civic leaders, to prototype and experiment with models for increasing economic development through investment in and development of innovations like broadband access and blockchain technology.


Where?

The training spaces should be engaging, flexible and have natural light. Ideally, trainings should be able to shift between different rooms throughout the Workshop week, in order to adapt to the types of trainings being given, and to offer a change of scenery. The rooms should also be large enough to allow the participants to move around and collaborate with each other during the sessions.

When?

The Workshop should run in tandem with a hackathon or tech event. A successful hackathon usually lasts 2 full days, with periods designated for input from mentors or end users, and a final pitch where the teams and product prototypes are evaluated.

selection & recruitment process

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During the Open Music’s 2017 Summer Lab,  programmers, artists, entrepreneurs, and facilitators participated in an eight-week prototyping program that combined creativity and experimentation with cutting edge technology such as blockchain, artificial intelligence and virtual reality.

This eight-week experience used the resources and human capital that exists within Berklee, IDEO, and the surrounding Boston community, and set the conditions during which the Music Tech Workshop for artists was held.

We've outlined the skills and criteria that participants and facilitators should possess in order to run a successful Music Tech Workshop within any local economy or ecosystem and described the process to attract and recruit sponsors. 

While organizers at the local level may face budget limitations or may have limited technical knowledge and experience, an organization or institution can follow the guidelines laid out in this Toolkit to plan and implement a Music Tech Workshop with similar outcomes and deliverables.

Follow the links below for more information.

Artists | Lab fellows |  Facilitators | Sponsors


Selection & Recruitment Process Timeline

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Artists

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These guidelines are designed to recruit and select musicians and other creative artists who are interested in using emerging technologies such as blockchain to improve their revenue streams and create music in new and innovative ways. The following processes and language can be adopted and applied at the local level. 


Incentives

In order to recruit talented and relevant artists, incentives should be considered. These can include:

  • Other in-kind services or products, for example studio time, or a voucher for a class or program

  • A certificate upon completion

  • A stipend, whether financial, or through a gift card


Description

Seeking musical artists and creators interested in learning how to use new technologies, including blockchain, to grow their global reach and to improve your revenue streams. Join local entrepreneurs and innovators to see how technology can help develop you and your artistic career. Interested artists will participate in a 5 day Music Tech Workshop, interacting with new technologies and learning about the global music industry.


application

Our application was used to intake interested artists and to collect information on them in order to evaluate their ability to participate effectively. Criteria should be adapted to be relevant at the local level. PDF here.


advertising

Advertising methods and best practices should be adapted at the local level depending on what is most used by the target audience, and what is typically most effective. While social media was used most prevalently, other forms of communication include:

  • Local newspaper advertisements

  • Paper flyers, posters and postcards distributed in key venues such as universities, clubs, recording studios and concerts

  • Radio and television ads

  • Press releases

  • Local influencers and businesses

The following wording was used in the advertisements within social media and beyond. The exact wording would need to be adapted to fit the criteria at the local level, as well as to promote the participating organizations, sponsors, and to market whatever incentives are available.

  • LinkedIn/FB:

Artists from Jamaica and T&T, APPLY NOW for the Open Music Summer Lab! Deadline May 19th. Learn more: http://bit.ly/2qmZeTe #OpenMusicInitiative #blockchain #Berklee #IDB

  • Twitter:

Artists from Jamaica and T&T, APPLY NOW for the Open Music Summer Lab! http://bit.ly/2qVRWSH #blockchain #Berklee #IDB #Intel


selection criteria 

A scoring rubric was used to evaluate each artist and make the final selection. The form can be adapted for use by the organization. PDF here.


acceptance process

Once selected, the artists receive an Artists Letter of Agreement. PDF here

To confirm participation, artists are expected to sign and return the following:


Learnings

A report on the selection process written by the Inter-American Development Bank from the original 2017 Music Tech Workshop is available. PDF here.


lab fellows

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These guidelines are designed to recruit and select student lab fellows interested in exploring cutting edge technology such as blockchain registration, virtual reality, artificial intelligence and their implications for derivative musical works. The following processes and language can be adopted and applied at the local level.


description

Summer Lab consists of four interdisciplinary teams of five students each from Berklee, MIT and other colleges across the nation and globe. These students will be selected through a rigorous screening process and a one-day makeathon on to gauge their skill sets, personalities and experience.


Application

We used the following application to collect a pool of interested students. PDF here

 


advertising

The application advertised across BerkleeICE, Open Music, IDEO social media, and via connections at universities and colleges such as MIT, Rhode Island School of Design, Mass College of Art, and Savannah College of Art and Design.

Sample outreach email:

We're looking for students for a full-time paid lab! This one will explore the technical challenges of utilizing distributed ledgers and the Open Music Initiative API for:

  • Cataloging, attributing and distributing live DJ mixes

  • Commercializing mixtapes built from original material and back catalogs

  • Compensating musicians for visual works using their songs as data

  • Identifying individuals for their contribution to single tracks in new works

  • If you think your students would be interested please share: http://open-music.org/apply/


selection process

At the make-athon, you’ll spend a day with IDEO designers and Berklee faculty for an action-packed, high-energy dive into the IDEO design-thinking process. Expert facilitators will match you with a talented and diverse team of peers, and together you’ll design consumer concepts that explore the questions above.

Like a hackathon, a make-athon is a fun and intense event where people build, but the tools they use go beyond coding, and skills other than software development are highly valued, too.


acceptance process

Accepted fellows were sent an acceptance letter with an overview and program details. PDF here.

Trainers & Facilitators 

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These guidelines are designed to recruit and select trainers and facilitators with experience in music creation, the media industry, emerging technologies or creative design, that are interested in working with and providing trainings to artists in order to develop their skills and mindsets. The following processes and language can be adopted and applied at the local level.


incentives

Financial compensation that is commensurate with the experience and qualifications of each of the facilitators and trainers should be budgeted and advertised. Participation in the Workshops may also be additive to the careers and status of the trainers and facilitators.


description

Workshop facilitators and trainers should have professional education and industry experience in the various workshop topics to lead and inspire the artists and provide cutting edge, relevant industry education. This may include advanced degrees in business, design, music law and intellectual property, and direct entrepreneurial experience.


application

Trainers and facilitators who are interested in teaching and leading a session should send CV’s and a cover letter to the Workshop organizer, including examples of past trainings they have orchestrated.


advertising

Advertising methods and best practices should be adapted at the local level depending on what is most used by the target audience, and what is typically most effective. While social media was used most prevalently, other forms of communication include:

  • Local newspaper advertisements
  • Paper flyers, posters and postcards distributed in key venues such as universities, clubs, recording studios and concerts
  • Radio and television ads
  • Press releases
  • Local influencers and businesses
  • Job description posting
  • Job listing website and services

Selection Criteria

The trainers should have advanced degrees, certification and/or related experience in the specific training topics, and have experience providing engaging trainings or lectures on their area of specialty. They might also meet the following criteria:

  • Must have at least five years experience working in the music industry
  • Must be familiar with technology and its use in the music industry.

  • Must have experience providing training or educational sessions on a professional level.


Acceptance Process

Once trainers and facilitators have been selected, the organization should provide them with a contract signed by the Workshop Organizer outlining the types of training or educational sessions to be provided, the specific format and topics of the training, the numbers of hours, the specific format and topics of the training, and the agreed upon hourly rate and total payment. 

Sponsors & Businesses

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These guidelines are designed to recruit and select sponsors and businesses to support the Summer Workshop at varying tiers of sponsorship. Language should be adapted to fit the local level. 
 


sponsors


General Admission   $3K

  • Attendance of up to three on Demo Day to see functioning prototypes created during the summer and meet the student creators.
  • Company logo displayed at events and name included in press release.

Front Row Seats $10K

  • Attendance of up to three at kick-off conference, Midpoint workshop and Demo Day to see functioning prototypes created during the summer and meet the student creators.
  • Company logo displayed at events and name included in press release.

Back Stage Pass   $25K

  • Attendance of up to 5 representatives at kick-off conference, Midpoint workshop and Demo Day and meet the student creators.
  • A guest team of up to 5 people selected by your organization will join the lab for a week to observe and participate with teams and IDEO designers.
  • Company logo displayed at events and name included in press release

Venue Sponsor   $50K

  • Placement of your product or service into the core tool set of the Summer Lab.
  • Attendance of up to 5 representatives at kick-off conference, Midpoint workshop and Demo Day.
  • Meet the student creators.
  • A guest team of up to 5 people selected by your organization will join the lab for a week to observe and participate with teams and IDEO designers.
  • Company logo displayed at events and name included in press release.



why sponsor?


The pace of change is accelerating.

Technology development is moving faster than ever. Old markets will be reshaped and new markets will emerge. What will transformational shifts such as decentralized networks, ubiquitous computing, fluid data, and bio-tailoring mean to your business?

Shape the change, get ahead.

Existing organizations are defined by the constraints of current markets, not set up to explore new ones. Instead of asking your company and customers to adapt to new technologies, you’ll use new customer needs and human-centered design to test and shape future business opportunities.


Push boundaries while mitigating risk.

New markets are uncertain and possibilities abound, so you’ll explore these areas efficiently and rigorously via a proven process with shared investment to maximize your chances of success.

Gain value through through the network.

Charting new territories requires expertise, investment, and commitment from multiple perspectives, beyond the walls of any one company. You’ll not only have access to experts, but also to new talent.



Conditions for Successful Workshop 

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Hackathon or Tech Event conditions

Workshop: The Workshop should run in tandem with a hackathon or tech event. A successful hackathon usually lasts 2 full days, with periods designated for input from mentors or end users, and a final pitch where the teams and product prototypes are evaluated.

The challenge for the hackathon is also focused on creative media or the music industry, so that the prototypes align with the interests and needs of the artists.

Artists:  Artist exposure to technological prototyping gives a first hand experience at how innovation can create new opportunities for creative expression, artistic collaboration, and monetization of music.

Artists involved in the hackathon can see and experience first hand how innovation can create new opportunities for creative expression, artistic collaboration and monetizing their music.

Artist feedback on prototypes during the hackathon is invaluable to designers and hackers. 

Participants: Ideally, the hackathon participants complete an orientation in design thinking and, user-focused methodologies, so they are focused on the experiences and interests of the artists, their end-users


workshop participant guidelines

This Workshop is designed to focus on musical artists, including performers, songwriters, producers, and engineers, who need support in finding new models for monetizing their works and increasing their income and potential as artists.

Artists should have experience in their local music industry, monetizing their work, with limited knowledge, and at least a strong interest in, digital music financial streams, and emerging technologies’ impact on the music industry. Artists should have a demonstrable ability to apply their learnings in their local music economy, and a strong network of other artists and influencers with whom to share their learnings.

  • This first Workshop focused on three artists from Jamaica and Trinidad and Tobago. The artists received individualized training and coaching at the Lab. The Workshop format could be expanded to serve up to 12-20 artists at a time, with them grouped in teams of 3-5 artists, receiving a comparable experience.


Setup, Equipment and Materials

The training spaces should be engaging, flexible and with natural light. Trainings should shift between different rooms throughout the Workshop week, in order to adapt to the types of trainings being given, and to offer a change of scenery.

The rooms should also be large enough to allow the participants to move around and collaborate with each other during the sessions. Along with the training rooms, there should be adjacent clusters of tables and chairs or couches where participants can meet in smaller groups, to discuss with each other or with the hackers.

The spaces should be equipped with the suggested equipment and resources listed here.


workshop timeline

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WORKSHOP TRAINING MATERIALS

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music tech workshop objectives

The Music Tech Workshop aims to equip artists with a basic understanding of the impacts and possibilities of music technology for future music creation, a foundation in the design thinking methodology, and the fundamentals of  creative entrepreneurship. The Workshops were taking place during the final weeks of the Summer Lab. Having the two coincide enabled the Lab fellows to receive important insights from the artists’ interaction and observation with their project prototypes, and the artists to see the technology in action, and how it can be applied in the creative industries.


outcomes

After participating in the Workshop, artists are able to:

  • Employ design thinking principles in their own creative process

  • Explain ways that they can apply emerging technologies to enhance their creative process

  • Define creative entrepreneurship, and identify the ways they implement creative entrepreneurship practices in their own careers

  • Describe current payment streams in the music industry, and the challenges in the current system


workshop topics

By engaging with the technological prototypes, and simultaneously receiving trainings in the concepts and technologies used in the prototypes, the artists were able to see and discuss the applications of the concepts covered in the training.

The Workshop is definitely enhanced by having it overlap with the Summer Lab. If not possible to implement a two-month long Lab, the Workshop creators should consider including some type of hackathon or prototyping session, in order for artists to experience the practical applications of technology.

 

workshop content

 
 
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Design Thinking with IDEO

This is a hands-on training in the principles IDEO uses when designing a new product or experience, specifically in seeking user feedback, and observing user experience. PDF here.


creative headspace

This training covers the fundamentals of creative entrepreneurship, including how successful artists and entrepreneurs develop similar mindsets and use similar best practices, such as collaboration, improvisation, and rapid prototyping. PDF here.

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Overview of open music & emerging technologies

This workshop provides an overview of the founding and mission of the Open Music Initiative, and of distributed ledgers and blockchain, and the opportunities they provide for the Open Music Initiative. PDF here. Accompanying video here.


final demo day

This workshop provides an overview of the content provided at the final demo day of the Summer Lab. PDF here

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Professional Artist photoshoot

In this session, the artists received individual photoshoots with a professional photographer on staff at IDEO. These headshots are provided in order to enhance the artists’ digital profiles, and brand as creative entrepreneurs.


post workshop artist evaluation

A post workshop survey used to compile artist reflections and opinions based on their experience at the Open Music Summer Lab. PDF here.

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