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4 Test snare.jpg

Hello, Fellows


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Hello, Fellows


OMI Summer Lab Schedule Overview

7/11 & 7/12 - Kickoff with Members at the MIT Media Lab (E14-633LH)

7/13 - 7/19 - Sprint 1: The Creator at Berklee EPD (161-442)

7/20 - Sprint 1 Demo Day at the MIT Media Lab (E15-Bartos) 

7/21 - 7/27 - Sprint 2: The Fan at Berklee EPD (161-442)

7/28 - Review

7/29 - DEMO DAY at the MIT Media Lab (E14-633LH)

 

Sprint work happens at the Berklee EPD

161 Massachusetts Ave, Room 442

Boston, MA

Demos happen at the MIT Media Lab

63 Amherst Street

Cambridge, MA

 

Your IDEO Leads are Grace Nicklin, Ashley Holtgraver, and Danny DeRuntz.

Looking for a fellow Fellow's email? Check the

Your day begins at 9am unless otherwise noted.

Inspiration


Inspiration


Recent Data on Music Consumption / Piracy - via Howie Singer of Warner

 

Polygraph - game-changing data visualization

"Fan Favorites - building engagement in a climate of intense competition and distraction" - strategy+business

 

Soundcloud API - via Matthew Fenby Taylor, OMI member / speaker at the kickoff

Sprint 2 Agenda Overview


Sprint 2 Agenda Overview


Day One - Thursday 7/20- Research

Morning

  • Meet your new teams

  • Discuss & re-frame brief

  • Brainstorm/ generate ideas

Afternoon

  • 1pm - John Spallone of Resonate.is gives a tech talk

  • Select idea

  • Gather inspiration

  • Generate research plan & start recruiting

  • Start prototyping

  • End day with Venture madlib share

 

Day Two - Friday 7/22- Prototypes (at IDEO)

Morning

  • Learn: Interviewing people

  • What questions do you need to answer?

  • Start building prototypes

Afternoon

  • Continue prototyping

  • Start talking to people

  • Use Ideo, Media Lab, & Member mentors to build prototypes

  • End day with Venture madlib share

 

Day Three - Monday 7/25- User feedback

  • Hit the streets & get feedback

  • Come back to iterate or refine prototype as needed

  • End day with Venture madlib share

 

Day Four - Tuesday 7/26- Revise prototypes

Morning

  • Briefly synthesize information

Afternoon

  • Refine prototypes

  • End day with Venture madlib share

 

Day Five - Wednesday 7/27- Refine and share (at IDEO)

Morning

  • Finalize & polish prototype

  • Finish crafting story & pitch

Afternoon

  • Teams share

  • Mentors critique

  • Refine to prep for first demo day

 

Demo Prep Day - Thursday 7/28 - MIT Media Lab

  • Move projects to Media Lab

  • Teams practice internally

  • Teams write Medium articles reflecting on Sprint 2

 

Demo Day - Friday 7/29 - MIT Media Lab

  • Teams present & share ideas from both sprints to OMI members



 

Resources


Resources


A lot of OMI Members and other individuals want to help make you guys successful!  If you know someone interested, direct them to open-music.org/help

The Bat Phone: These are people in the industry or with a particular skillset/perspective who said they'd be happy to get on a Skype call with you, to answer questions, give feedback. 

Cory Levinson, cory@soundcloud.com - Available 7/21-7/27. Soundcloud data analytics + blockchain technologist.

Aaron Davis, aaron.davis@exploration.io - CEO of Exploration.io - music business insight

Robert Lyons,  r.lyons@neu.edu - former WGBH director, current Northeastern professor - has a lot of perspective and knowledge on the way the Chinese music industry works, its similarities and differences to USA.

John Spallone, resonate.is - john@resonate.is - resonate is a new model for music streaming - John would have good thoughts on both fans and artists.  Tech talk on 7/21.

Vadim Brennet, Dubset - Vbrenner@dubsetmedia.com - Vadim spoke to us about Dubset on 7/15. Please follow up with him for more questions/feedback.

Adrian Perry - Artist / Lawyer - aperry@cov.com - Artist + law perspective

David Herlihy, Berklee prof + copyright lawyer + artist - david@herlihylaw.com

Marko Ahtisaari - the Sync Project - marko@syncproject.co - The Sync project wants to create ways to use music as precision medicine

Michael Lau, Round Hill Music -ml@roundhillmusic.com

Benji Rogers, Pledgemusic + Blockchain Music - benji@dotblockchainmusic.com

Howie Singer, Warner Music - howie.singer@wmg.com - Howie can Skype on 7/18.

Harris Cohen, Youtube - cohenh@google.com - Interesting guy, Google him.

Roger Sacilotto, AVID - rsacilotto on Skype

Belinda Pern, Red Bull Media House - belinda.pern@us.redbull.com

Bill Wilson - bill.wilson@musicbiz.org

Matthew Fenby Taylor, Soundcloud - matthew@soundcloud.com - on panel at Kickoff

Robert Filomena, CD Baby - rfilomenac@cdbaby.com - Distribution

Leah Schwartz, Doppler Labs - leah@dopperlabs.com - Hear One in-ear computers -  spoke at Kickoff

Toni Morgan - tom154@mail.harvard.edu

Nancy Baym, Microsoft - baym@microsoft.com - MS

Eron Bucciarelli-Tieger - eron@soundstr.com - I'm currently the Founder/CEO of Soundstr. Soundstr leverages music recognition technology to identify music performances and broadcasts within real world businesses with the purpose of creating greater transparency on music use for songwriters and businesses alike. Also former platinum-selling artist with Hawthorne Heights.

Justin Sirota - justin@komposed.com - particularily familiar with storing audio & metadata, as well as the TV/Film licensing space

Jesse Gruschack - Jesse@UjoMusic.Com - Ujo music is a blockchain startup and spoke at the Kickoff

Kurosh Nasseri -  mail@kurosh.net - can help with the legal perspective

User Interviews

Peter Maguire - pete@harmonixmusic.com - Pete is a sound engineer/composer at Harmonix - friend of Ashley's.

 

Coaching / Feedback: Similar to the Bat Call, but these folks have a little more time to be involved, and/or can come in physically to help.  They're also happy to just Skype.

Nick Susi, New Torch Entertainment - nick@newtorchent.com - Nick is a co-founder and manager at New Torch Entertainment. Could provide a lot of perspective re: artists.

Andrea Alarcon, Microsoft Research Asst - v-analar@microsoft.com - Interested in offering fan perspective, also has UX/web design background and could build with you!

 

Resources: Data, APIs, "resources" offered by different people

New Torch Entertainment / Nick Susi - nick@newtorchent.com - has offered financial data from his company, and has the ability to poll artists they represent for surveys / feedback, and/or connect us directly to artists for user research.

Soundcloud - has a public API - developers.soundcloud.com

DDEX - DDEX developers - requires a free standard implementation license

 

 

Sprint 2 Hunches


Sprint 2 Hunches


Sprint 2: The Fan EXPERIENCE

 

Sure, being a fan can mean being an expert. Diving into details, knowing the artist’s life story, getting into the meaning behind each lyric. But usually, being a fan means feeling something. Listening to something special, feeling it in your bones, and wanting more. Right now the fan experience often occurs at expense of the artists they admire. There must me a way to allow- and even promote- the open access culture to songs that seems so fitting to the history of music, while still ensuring fair payment. How can we use all the good, complete song information we figured out how to capture in phase one, to create an enhanced fan experience?

 

How might we redefine the barriers and roles of the artist/fan?

Listening to music is currently a one way street- and that’s part of the romance. Fans like to get the artists’ pure, unadulterated creativity. But right now it’s near impossible to get music straight from the artist you love- and you’re not even sure if they’re being compensated. The way fans listen is divorced from the music creation process. Is there room to build off of complete song/artist information and bridge the fan/artist disconnect without disrupting creativity?

 

Provocations

  • What if fans’ listening behaviors influenced artists’ creation process?

  • What if fans did all booking / signing?

  • What if fans could “pay” for music with something other than money?

 

How might we bring the intimacy of ownership and access to streaming?

You know when you’re the first of your friends to discover a band, and you remain weirdly protective of that band forever? That’s founders rights. It’s the intimacy of fanhood. Having an infinite source of songs in your pocket is a beautiful feeling- but it doesn’t breed that preciousness of ownership. And hearing about a new song directly from an artist on Snapchat is great, but it doesn’t feel personal. The ways to find music today are vast- but they’re often disconnected from our listening source. Is there a way to leverage complete song information to embrace the ubiquitous access that comes with streaming, while still fostering that personal, deep feeling of ownership and connection that’s so intrinsic to music?

 

Provocations

  • What if artist’s information could tip fans off for the first listening experience? Maybe even right after the song’s recorded?

  • What if a physical artifact was colored and made beautiful by the songs you listen to?

  • What if your discovery source was also your stream source?


 

Sprint 1 Agenda Overview


Sprint 1 Agenda Overview


Day One - Wednesday 7/13- Research

Morning

  • Arrive at 10AM

  • Form teams

  • Discuss & re-frame brief

  • Brainstorm/ generate ideas

Afternoon

  • Select idea

  • Gather inspiration

  • Generate research plan & start recruiting

  • Start prototyping

  • End day with Venture madlib share

 

Day Two - Thursday 7/14- Prototypes

Morning

  • Learn: Interviewing people

  • What questions do you need to answer?

  • Start building prototypes

Afternoon

  • Continue prototyping

  • Start talking to people

  • Use Ideo, Media Lab, & Member mentors to build prototypes

  • End day with Venture madlib share

 

Day Three - Friday 7/15- User feedback

  • Hit the streets & get feedback

  • Come back to iterate or refine prototype as needed

  • End day with Venture madlib share

 

Day Four - Monday 7/18- Revise prototypes

Morning

  • Learn: Synthesis

  • Briefly synthesize information

Afternoon

  • Refine prototypes

  • End day with Venture madlib share

 

Day Five - Tuesday 7/19- Refine and share

Morning

  • Finalize & polish prototype

  • Finish crafting story & pitch

Afternoon

  • Teams share

  • Mentors critique

  • Refine to prep for first demo day

 

Demo Day - Wednesday 7/20 - MIT Media Lab

  • Move projects to Media Lab

  • Teams present & share ideas



 

Sprint 1 Hunches


Sprint 1 Hunches


Sprint 1: The Creator

Today there are literally millions of dollars waiting to be paid to artists and owners of music. Figuring out who to pay is either too burdensome, unreliable or plain old non-existent. If we could gather correct and reliable song information from creators it could kickstart a chain reaction of ownership transparency, accountability, and fair payment. But we will need to entice artists to “complete” their songs.

How might we help people “complete the song” in a way that runs parallel to- or enhances- the creative process?

Creating songs and everything that entails- from writing to tinkering to recording- is a rich and complex process. Documenting song credentials can be a departure from the creative process, and for some too boring to be worth it. It’s treated too much like data collection, and “data” doesn’t do justice to what music is about. But does it need to be that way?

 

How can we learn from devices like Spire.io who make entering and recieving data a second layer to a normal day? Or projects from firms like Design-io, that create immersive experiences that almost feel like creation?

 

Provocations

  • What if entering information made a song sound better?

  • What if data capture was involuntary, yet welcome?

  • What if data entry felt like artistic expression?


 

How might we incentivize the creation of a “complete” song by leveraging the information to provide tangible, parallel benefits?

Currently, after compiling information about a song, an artist sends that information into a proverbial ether. Sometimes, tangible benefits come back in the form of compensation, other times the “payback” is hard to trace. This valuable song information is currently not being used to connect artists to each other, or to provide any short term gain for the artist. But is there a way to make the artist feel the impact of this information more directly?

 

How can we get inspired from places like Poly-graph, that scrape streaming music data to refine the definition of “punk.” Or initiatives like Pact, where members who don’t live up to commitments pay those who do.

 

Provocations

  • What if the information connected individual artists to each other?

  • What if the data appeared as the memories of an artist? What can it reflect?

  • What if the information gave artists strength in numbers? Can genres be movements?